I had the pleasure of working with Will Gregson on both my blog/website’s logo (it’s actually the head of my Chihuahua!), and my new startup Beatrice and Chloe. I am a fan of finding people who are looking to do honest work and are looking to get ahead in their industry. I believe that many have the goal of marketing themselves and showing others what they can really do with the skills they have, and probably like me, want to help others succeed while succeeding themselves – it’s all basically a ‘you can help me out and I’ll do the same’ sort of deal in this freelance/entrepreneurial world. Here’s an interview I carried out with Will – hopefully his insight into his work and experience will inspire other designers and illustrators out there!
C: Describe yourself in 3 words.
W: Creative, Energetic, Passionate.
C: What originally made you want to become a graphic designer/illustrator?
W: “Ever since I was a kid I loved to doodle. Put a pencil in my hand, and I’d be happy for hours. But the first time I realised that this could be a career, was while I was creating my cartoon family ‘The Digels’ at age 10 (however this didn’t become anything more than doodles, as I soon realised there were some similarities with the Simpsons). I created the whole family, their friends, back stories and even an episode. I loved every minute of it, and to be a Professional Graphic Designer & Illustrator, still do to this day, I couldn’t imagine myself doing anything else.”
C: Which pieces are you most proud of in your portfolio?
W: I am really proud of all my work. Even if I look back and go ‘Ooo I could’ve done something different there’, it all shows my progression as a designer, which is really important to me. But the one which stands out to me is Heavie Dutie. Heavie Dutie was established by myself and two friends during our final university year. It started off as a design and marketing agency specialising in providing an underground urban style to projects and campaigns for businesses, brands and artists. Having created our brand identity, and taking a lot of inspiration from the urban street wear scene, we decided to focus our efforts on creating a clothing brand of our own, along with a blog dedicated to street style.
C: What was the most interesting job/task you’ve ever taken up?
W: For 11 months I was a contract Graphic Illustrator and Developer for the Australian Air Force. I was tasked with a number of requests from drawing nuts, bolts, screwdrivers, all the way through to entire air crafts. Working with an Air Base in Southern Australia, my work was used for pilot training manuals.
C: And the most challenging?
W: Would have to be the Engineering Science Exhibition. Engineering Science was my first solo exhibition design. I was in charge of the design, artwork, choice of materials used, as well as management of the print and installation. Armed with a budget and a (very vague) concept from the clients, I created this exhibition for one of the leading engineering companies in Central London.
C: What type of projects do you enjoy working on the most?
W: For me, logo design and brand creation is what I enjoy the most. Working with clients to help create something that they are proud to use for their business is amazing, and seeing your work on their website, business cards etc… is a real sense of accomplishment.
C: Apart from your work, what else are you passionate about?
W: Besides design, I am very passionate about photography, travel and music.
C: If you had to describe your work in one sentence, how would you do so?
W: Ever evolving creative and illustrative designs, influenced by the endlessly changing world of art, technology and media.
C: Personal motto?
W: ‘I doodle for a living’